SunButter being an allergy-free and healthier option for peanut butter lovers, a three-stage marketing campaign was designed to promote its products.
Stage 1 | Identity and Promotional Posters
Posters make use of the SunButter colour palette to create the contrasting and eye-catching effect, along with typography and texture.
Stage 2 | Experiential Marketing
Product Sampling: 2.2 oz. SunButter Creamy Cups are distributed across diners and breakfast restaurants. It would either be placed on the table as part of the spreads station or served on the breakfast plate. Product posters are used as well to enhance exposure.
Product Coupons: A collaboration with diners and breakfast restaurants where SunButter coupons are distributed within the bills. Coupons keep customers reminded and notified where the products could be purchased even after they leave the restaurants.
Supermarket Kiosks: A collaboration with supermarkets where Kiosk machines are placed in participating supermarkets to allow customer explorations on SubButter products and/or redemption of SunButter samples and coupons.
Stage 3 | Promotional Video Storyboard
The Sunkissed Tour: Video concept developed as a storyboard for a short YouTube video series. The concept includes the demonstration of how SunButter spreads are produced and inviting special guests, like celebrities and influencers, to different episodes.
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