Waterfront Park, Seattle EGD

Brand Typography, Color, and Iconography Systems

Developed wayfinding elements and direction signage for Seattle Waterfront Park with a new branding system, including the brand logo, color palette, typography, and iconography.

Wayfinding Elements and Direction Signages

It was challenging to stay creative and flexible along referencing from the Accessibility for Ontarians with Disability Act (AODA). 

Wayfinding Elements Applications

Overall this project demonstrates the use of colours, texture, and form to showcase contrasting yet clear and legible wayfinding elements.


Next Experiential Graphic Design Project

Creative Time, New York